7 checked facts

Choice

Everything on this site about choice — each one naming the study behind it.

You are blind to the reasons for your own choices.
Choice blindness is the phenomenon where people fail to notice when their own decisions are manipulated, yet they read…
You become blind to your own bad decisions.
In a 2005 experiment, participants were asked to choose between two faces, then asked to explain why they preferred th…
You will choose the forbidden option just to feel free.
Psychological reactance is the drive to reclaim your sense of autonomy when you feel a choice is being restricted.…
The default choice shapes your entire life's direction.
While researchers like Johnson and Goldstein have shown that default settings correlate with higher registration rates…
Telling you not to do it makes it attractive.
A 1977 study by Brehm and Weinraub found that restricting access to a toy increased its desirability to children.…
You accept the status quo because it was chosen.
When presented with a default option, individuals are significantly more likely to stick with it than to choose an alt…
Your confidence in a decision increases after you act.
Post-decision dissonance reduction causes people to rate their chosen option as significantly better than an rejected …