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choice
You become blind to your own bad decisions.
In a 2005 experiment, participants were asked to choose between two faces, then asked to explain why they preferred their choice, despite the images being swapped without their knowledge. While 26% of participants failed to detect the mismatch and justified the 'choice' they hadn't made, the majority of participants did notice the swap.
The claim misrepresents the prevalence of choice blindness; the majority of participants were not blind to the swap.
Your reasons often arrive after your decision is made.
Where this comes from
- Study
- Johansson, Hall, Sikström, and Olsson, 2005
- What the check found
- The study exists and the findings are correctly attributed, but the framing of 'most' participants being blind contradicts the published detection rate of 74%.
- Confidence
- Well replicated
Related
One of these every day, and every one names the study it came from. When a finding is contested, it says so.