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choice
You accept the status quo because it was chosen.
When presented with a default option, individuals are significantly more likely to stick with it than to choose an alternative.
This default bias simplifies decision-making by reducing the cognitive effort of deliberation. Even in high-stakes areas like insurance, people defer to pre-selected choices regardless of whether they match their needs.
The path of least resistance is usually chosen by others.
Where this comes from
- Study
- Johnson and Goldstein, 2003
- What the check found
- The source and year are correct for the seminal paper 'Do Defaults Save Lives?' which established the significance of the default effect.
- Confidence
- Solid, with limits
Related
One of these every day, and every one names the study it came from. When a finding is contested, it says so.