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decision making
You feel less satisfied when you have many options.
The paradox of choice shows that an abundance of options often leads to paralysis and regret.
When faced with too many alternatives, your brain struggles to compare them, leading to the fear that you have missed out on a better outcome. You ultimately become less happy with your choice compared to those with fewer options. Freedom of choice does not always lead to freedom of mind.
An overload of choice is a burden, not a benefit.
Where this comes from
- Study
- Schwartz, 2004
- What the check found
- While the claim is supported by the literature, the 'paradox of choice' is frequently debated, with many studies finding that choice overload is context-dependent rather than a universal phenomenon.
- Confidence
- Well replicated
Related
One of these every day, and every one names the study it came from. When a finding is contested, it says so.