← all facts
choice
You avoid making choices when you have too much data.
A 2000 study by Iyengar and Lepper suggested that, in specific conditions, limited choice sets can lead to higher conversion rates than extensive ones.
The original study observed that among those who stopped at a display, 30% bought from a 6-jam set compared to 3% from a 24-jam set; however, this effect has not been consistently replicated in later studies.
You are not looking for the perfect option; you are looking for simplicity.
Where this comes from
- Study
- Iyengar and Lepper (2000)
- What the check found
- While the cited numbers align with the study, the claim presents a contested psychological phenomenon as a definitive rule despite widespread failure to replicate it in subsequent research.
- Confidence
- Solid, with limits
Related
One of these every day, and every one names the study it came from. When a finding is contested, it says so.