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Uncertainty
Everything on this site about uncertainty — each one naming the study behind it.
- You prefer a smaller reward that is certain.Research shows people systematically choose lower-value, certain rewards over higher-value options involving uncertain…
- You reject options when the outcome is unclear.People avoid choices where the probability of success is unknown, even when other choices have lower odds.…
- You feel a frantic urge to act during uncertainty.In a study of professional soccer penalty kicks, goalkeepers were statistically more likely to dive left or right than…