3 checked facts

Framing

Everything on this site about framing — each one naming the study behind it.

You react differently to the same information depending on delivery.
Decisions are systematically skewed by whether options are presented as potential gains or potential losses, a phenome…
Your choice depends entirely on how options are phrased.
In the 1981 study, 72% of participants chose a certain outcome of saving 200 out of 600 lives over a risky option with…
You decide based on how data is phrased.
In their 1981 paper, Tversky and Kahneman demonstrated that the framing of outcomes as gains or losses influences pref…