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framing
You decide based on how data is phrased.
In their 1981 paper, Tversky and Kahneman demonstrated that the framing of outcomes as gains or losses influences preferences using a scenario involving 600 potential lives at risk.
The framing effect does not dictate individual choices with certainty; it demonstrates a systematic shift in preference. The 90%/10% survival/mortality example is not the original framing used by Tversky and Kahneman in 1981.
You are not choosing the outcome; you are choosing the description.
Where this comes from
- Study
- Tversky and Kahneman, 1981
- What the check found
- The framing effect is a well-established phenomenon, but the 90%/10% figures provided are an inaccurate representation of the specific study cited in the claim.
- Confidence
- Solid, with limits
Related
One of these every day, and every one names the study it came from. When a finding is contested, it says so.