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decision making
You react differently to the same information depending on delivery.
Decisions are systematically skewed by whether options are presented as potential gains or potential losses, a phenomenon demonstrated in Tversky and Kahneman (1981) via the 'Asian Disease' problem, and in later research (e.g., McNeil et al., 1982) via medical survival framing.
The 90% survival vs. 10% mortality medical experiment is a well-known framing study, but it originates from McNeil et al. (1982), not Tversky and Kahneman (1981).
How someone frames a choice is often more influential than the choice itself.
Where this comes from
- Study
- Tversky and Kahneman (1981)
- What the check found
- The core psychological claim is accurate, but the example provided (90% survival vs 10% mortality) is misattributed to the 1981 Tversky & Kahneman paper, which used the 'Asian Disease' scenario.
- Confidence
- Solid, with limits
Related
One of these every day, and every one names the study it came from. When a finding is contested, it says so.