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decision making
Your preferences change based on the choices you ignore.
Post-decision dissonance reduction causes you to overvalue your chosen option to maintain cognitive consistency.
This is a key component of Cognitive Dissonance Theory rather than Choice-supportive bias, which refers specifically to memory distortion during retrieval.
You do not choose what you like; you learn to like what you chose.
Where this comes from
- Study
- choice-supportive bias
- What the check found
- The phenomenon described is accurately attributed to cognitive dissonance theory, but it is incorrectly labeled as choice-supportive bias, which is a specific memory retrieval effect.
- Confidence
- Solid, with limits
Related
One of these every day, and every one names the study it came from. When a finding is contested, it says so.