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17 checked facts
Decision
Everything on this site about decision — each one naming the study behind it.
- You prefer a known failure to an unknown outcome.Humans tend to prefer smaller, guaranteed payoffs over larger, uncertain ones in the domain of gains, but often favor …
- You fear losing more than you value gaining.Prospect theory suggests that the psychological pain of losing $100 is roughly twice as intense as the pleasure of gai…
- You judge risk based on how a question is phrased.A 1974 study found that describing a car accident as 'smashing' instead of 'hitting' led people to estimate higher spe…
- You overvalue items because you own them.A 1990 study demonstrated that sellers consistently ask for higher prices than buyers are willing to pay for the exact…
- You prioritize small gains over large rewards.The 'present bias' is an economic model describing the tendency to value smaller, immediate rewards over larger, delay…
- You reject options when the outcome is unclear.People avoid choices where the probability of success is unknown, even when other choices have lower odds.…
- Your decision quality deteriorates throughout the long workday.A 2011 analysis of 1,100 judicial rulings found that parole approval rates dropped from 65% to zero as the day progres…
- You devalue future rewards to prioritize immediate, smaller gains.A 1981 study found that participants often chose a smaller, immediate reward over a significantly larger reward availa…
- Your first impression of a number dictates your final choice.Providing an initial, arbitrary value significantly shifts your estimation of a subsequent, unrelated number.…
- You spend money differently depending on where it comes from.Mental accounting explains why you treat a $100 windfall differently than $100 from your salary.…
- You choose the middle option to avoid extremes.A third, inferior option can make the other choices more attractive.…
- You feel less guilty when you choose inaction.Humans assign more moral weight to active harm than passive neglect.…
- You gauge risk by the news, not logic.You estimate the probability of events based on how easily examples arise.…
- You stick to the status quo to avoid making a choice.The default effect is your tendency to accept a pre-set option because it requires no active decision-making.…
- You feel more capable when you believe you have control.A 1975 study demonstrated that people were less likely to sell a lottery ticket if they were the ones who had chosen t…
- You like the things you choose more than you did.A 1956 study found that after being asked to rate several household appliances, participants rated the one they chose …
- A random number drastically alters your next choice.In a 1974 study, spinning a wheel of fortune influenced participants' subsequent estimates of geographical data.…