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Decision
Everything on this site about decision — each one naming the study behind it.
- You choose the middle option to avoid extremes.A third, inferior option can make the other choices more attractive.…
- You feel less guilty when you choose inaction.Humans assign more moral weight to active harm than passive neglect.…
- You gauge risk by the news, not logic.You estimate the probability of events based on how easily examples arise.…
- You stick to the status quo to avoid making a choice.The default effect is your tendency to accept a pre-set option because it requires no active decision-making.…
- You feel more capable when you believe you have control.A 1975 study demonstrated that people were less likely to sell a lottery ticket if they were the ones who had chosen t…
- You like the things you choose more than you did.A 1956 study found that after being asked to rate several household appliances, participants rated the one they chose …
- A random number drastically alters your next choice.In a 1974 study, spinning a wheel of fortune influenced participants' subsequent estimates of geographical data.…