11 checked facts

Anchoring

Everything on this site about anchoring — each one naming the study behind it.

The first number you hear dictates your entire decision.
People estimating the value of an item are consistently pulled toward the first number they are given, even if it is i…
A random number changes how you value a price.
A 1974 study found that people estimated the percentage of African nations in the UN differently depending on a random…
Your first impression of a price sets the internal standard.
Tversky and Kahneman found that participants' estimates of unknown quantities are consistently pulled toward an arbitr…
Your first impression of a number dictates your judgment.
The initial, often arbitrary value you are presented with exerts a pull on all subsequent estimates.…
Your first impression of a number dictates your final choice.
Providing an initial, arbitrary value significantly shifts your estimation of a subsequent, unrelated number.…
Your first impression of a price anchors every later decision.
The anchoring effect is a cognitive bias where the first piece of information offered influences all subsequent judgme…
Your mind is trapped by the first number you hear.
The anchoring effect causes individuals to rely too heavily on the initial piece of information offered when making su…
You interpret early information as a fixed anchor.
The anchoring bias describes how the first number or piece of data you receive heavily influences all subsequent estim…
A random number changes what you pay today.
In a 1974 study, people asked if the percentage of African nations in the UN was higher or lower than 10% guessed lowe…
A random number drastically alters your next choice.
In a 1974 study, spinning a wheel of fortune influenced participants' subsequent estimates of geographical data.…
Random numbers influence your estimate of an unknown value.
A 1974 experiment demonstrated that participants' estimates for geopolitical statistics were significantly skewed by a…