← all facts
behavioral economics
You rate your own work better than the same work.
A 2012 study demonstrated that people value their own creations significantly higher than neutral observers do, often rating them as similarly valuable to expert-made items.
The study did not find that self-made items were viewed as significantly more valuable than expert-made items, but rather that the labor invested caused participants to rate amateur creations as comparable to professional ones.
You are biologically biased toward your own labor.
Where this comes from
- Study
- Norton, Mochon, and Ariely (2012)
- What the check found
- The IKEA effect describes a tendency to overvalue one's own work, but the claim incorrectly suggests participants valued their work as superior to expert-made items.
- Confidence
- Solid, with limits
Related
One of these every day, and every one names the study it came from. When a finding is contested, it says so.