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choices
The path of least resistance is almost always chosen.
Defaults significantly increase selection rates, but the magnitude of this effect is highly context-dependent and rarely reaches a consistent 90% across different types of decisions.
The 90% figure originated from organ donation consent data in opt-out countries; it should not be cited as an across-the-board statistic for choice architecture.
You are living in a life constructed by defaults you never actually chose.
Where this comes from
- Study
- Johnson and Goldstein, 2003
- What the check found
- The 90% figure is a specific outcome from the Johnson and Goldstein (2003) organ donation study, not a generalizable constant for all default effects.
- Confidence
- Solid, with limits
Related
One of these every day, and every one names the study it came from. When a finding is contested, it says so.