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morality
You are more likely to lie if you wear counterfeit goods.
Studies suggest that wearing fake luxury products can induce a feeling of inauthenticity that leads to unethical behavior.
Participants wearing counterfeit sunglasses in a 2010 study were significantly more likely to cheat during a task than those wearing authentic ones. The symbolic act of wearing the fake bleeds into your own moral standard.
Your clothes change how you behave.
Where this comes from
- Study
- Gino, Norton, and Ariely (2010), The Counterfeit Self
- What the check found
- The cited paper 'The Counterfeit Self' exists and describes the effect mentioned, though it was not present in the provided reference text.
- Confidence
- Solid, with limits
Related
One of these every day, and every one names the study it came from. When a finding is contested, it says so.