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Choices
Everything on this site about choices — each one naming the study behind it.
- The path of least resistance is almost always chosen.Defaults significantly increase selection rates, but the magnitude of this effect is highly context-dependent and rare…
- You misremember your past choices as smarter than they were.Choice-supportive bias occurs when you remember your previous decisions as better and more rational than they were at …
- A third option changes what you choose entirely.A 1982 study found that adding a clearly inferior third option increases the likelihood that people will choose the or…