3 checked facts

Goals

Everything on this site about goals — each one naming the study behind it.

Your motivation increases as you approach a finish line.
The study using loyalty card stamps to demonstrate the goal gradient effect was conducted by Nunes and Drèze in 2006.…
You value things more after working for them.
Effort justification leads you to increase your valuation of a goal simply because it was difficult to achieve.…
You work faster as the finish line appears.
A 2006 study by Kivetz, Urminsky, and Zheng provided empirical evidence supporting the goal gradient effect in consume…