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motivation
You spend more time on tasks that offer no reward.
A 2006 study by Kivetz, Urminsky, and Zheng found that people persist with a task longer if they believe they are making progress, even if the progress is fake (the 'illusionary progress effect').
Kivetz, Urminsky, and Zheng (2006), Journal of Marketing Research
Your motivation is a reaction to perceived progress, not actual distance.
Where this comes from
- Study
- Kivetz, Urminsky, and Zheng (2006), Journal of Marketing Research
- What the check found
- The phenomenon is real, but the claim cites the wrong year and misattributes the 2006 source to a non-existent 1992 study.
- Confidence
- Solid, with limits
Related
One of these every day, and every one names the study it came from. When a finding is contested, it says so.