Oddly Wired
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behavior

Your performance improves solely because you are watched.

The Hawthorne effect describes how being observed alters your behavior.

When people realize they are part of a study or under observation, they temporarily improve their performance regardless of the changes to their environment. The act of being the center of attention is a powerful motivator for human activity. It is not the variables that matter, but the scrutiny.

You perform differently just because you are seen.

Where this comes from

Study
Landsberger, 1958
What the check found
Landsberger coined the term in his 1958 analysis. While the definition is widely accepted, the validity of the effect itself is frequently questioned by researchers as a statistical artifact or poor interpretation.
Confidence
Solid, with limits

Related

One of these every day, and every one names the study it came from. When a finding is contested, it says so.