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social influence
You ignore your own senses to match the group.
Participants conformed on at least one trial 74% of the time, but the average conformity rate across all trials was approximately 33%.
Change 75% to 74% and clarify that this figure represents participants who conformed at least once, rather than the average frequency of conformity.
Your need for belonging outweighs your need for accuracy.
Where this comes from
- Study
- Asch, 1951
- What the check found
- The figure 75% is a slight rounding drift from the 74% reported in literature, but citing the 'at least once' metric inflates the perceived frequency of the behavior.
- Confidence
- Well replicated
Related
One of these every day, and every one names the study it came from. When a finding is contested, it says so.