← all facts
affect heuristic
You decide based on feelings, then justify with logic.
A 2000 study by Finucane, Alhakami, Slovic, and Johnson demonstrated that people evaluate the risks and benefits of an activity based on their affective associations.
The year of the study is 2000, not 2004.
You know what you want before you know why.
Where this comes from
- Study
- Paul Slovic, 2004, Affect Heuristic
- What the check found
- The core finding was published in 2000. While Paul Slovic did write influential pieces on the affect heuristic in 2004, the claim erroneously dates the original discovery to that year.
- Confidence
- Solid, with limits
Related
One of these every day, and every one names the study it came from. When a finding is contested, it says so.