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affect heuristic
You assess risks as lower because you feel good.
A 2000 study demonstrated that affective evaluation of an activity, influenced by information framing, causes inverse shifts in perceived risk and benefit.
The study utilized information manipulation to influence affect towards specific activities rather than inducing emotional states like joy or sadness.
You view the world through the lens of your current mood.
Where this comes from
- Study
- Slovic, Finucane, Peters, and MacGregor, 2000, Journal of Behavioral Decision Making
- What the check found
- The study confirmed the affect heuristic (risk/benefit correlation) but did not induce transient emotional states (joy/sadness) in participants. It manipulated perceptions of specific activities via descriptive text.
- Confidence
- Solid, with limits
Related
One of these every day, and every one names the study it came from. When a finding is contested, it says so.