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conformity
You conform to the group to avoid social discomfort.
A majority of participants conformed to an obviously incorrect group consensus on at least one occasion, though most individual responses remained correct.
In the 1951 study, while 74% of participants conformed at least once, the total rate of conformity across all trials was 35.7%.
You value agreement over accuracy more than you realize.
Where this comes from
- Study
- Solomon Asch, 1951
- What the check found
- The 74% figure measures 'at least one' lapse, which exaggerates the extent of individual conformity across the full set of trials.
- Confidence
- Well replicated
Related
One of these every day, and every one names the study it came from. When a finding is contested, it says so.