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preference
Simply seeing something repeatedly makes you like it more.
The mere exposure effect dictates that your preference for a stimulus increases with the frequency of your encounters with it.
A 1968 study found that participants rated nonsense words or abstract symbols significantly more positively after they had been exposed to them more often in a list.
Familiarity is often confused with genuine preference.
Where this comes from
- Study
- Zajonc, 1968
- What the check found
- Zajonc's 1968 study is the definitive source for this, though the claim omits the critical nuance that the effect plateaus and can reverse with excessive repetition.
- Confidence
- Well replicated
Related
One of these every day, and every one names the study it came from. When a finding is contested, it says so.