5 checked facts

Preference

Everything on this site about preference — each one naming the study behind it.

Simply seeing something repeatedly makes you like it more.
The mere exposure effect dictates that your preference for a stimulus increases with the frequency of your encounters …
You like things more simply because you saw them before.
In a 1968 study, participants rated random shapes and words as more appealing the more frequently they were exposed to…
You like the things you choose more than you did.
A 1956 study found that after being asked to rate several household appliances, participants rated the one they chose …
You prefer things simply because you see them often.
A 1968 study showed that participants rated symbols they had viewed more frequently as having a more positive meaning.…
You like things more simply because you have seen them.
The mere exposure effect is the tendency to develop a preference for stimuli merely because you are familiar with them…