shopping

Music tempo changes how you shop.

A 1986 study found that stores playing slower music saw significantly higher sales than those playing faster tempos.

Slow music slows the pace of customer movement, giving them more time to interact with products and increasing the likelihood of purchase.

You are moving through spaces at the speed the music chooses for you.

Where this comes from

Study: Milliman, 1986, Journal of Marketing
What the check found: Milliman's 1986 study is a foundational work in environmental psychology and marketing, correctly identifying the relationship between music tempo and sales in the studied context.
Confidence: Solid, with limits

shoppingmusicbehavior

One of these every day, and every one names the study it came from. When a finding is contested, it says so.