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behavior
Asking for your plan makes you likely to follow it.
The mere measurement effect describes how measuring intentions can influence behavior, though the outcome depends on the frequency of questioning.
While initial measurement can increase behavior, research shows that repeated questioning can lead to a decrease in the probability of that behavior.
Your plans are more likely to materialize once you verbalize them.
Where this comes from
- Study
- Morwitz and Fitzsimons, 2004, The Mere Measurement Effect
- What the check found
- The claim omits the caveat that repeated measurement reduces the effect. Additionally, the foundational research is typically attributed to Morwitz et al. (1993), not a 2004 paper by Morwitz and Fitzsimons.
- Confidence
- Solid, with limits
Related
One of these every day, and every one names the study it came from. When a finding is contested, it says so.