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Valuation
Everything on this site about valuation — each one naming the study behind it.
- You assign value to objects solely through ownership.A 1991 study found individuals value their own items at approximately twice the price (a 100% increase) they are willi…
- You value things more when they are scarce.Research shows that participants in a 1975 study rated identical items as significantly more valuable simply because t…
- You value things more just because you helped build them.The effort you invest in a project creates an irrational attachment to the final result.…
- You value an object more because you own it.The endowment effect describes a persistent discrepancy between willingness-to-accept (WTA) and willingness-to-pay (WT…
- You value your own possessions more than the market does.In a 1990 experiment, participants demanded more money to sell a mug they were given than they were willing to pay to …
- We overvalue things simply because we helped build them.A 2011 study showed that participants valued self-assembled furniture as highly as items built by experts.…