9 checked facts

Truth

Everything on this site about truth — each one naming the study behind it.

You struggle to change your mind even when presented with new facts.
A 2015 study found that repeated exposure to false claims makes them seem true, even when they contradict existing kno…
You mistake repeated headlines for objective reality.
An availability cascade occurs when a chain of expressed perceptions triggers a public belief through repetitive reinf…
You mistake easy thinking for the truth.
Cognitive fluency is the phenomenon where you evaluate information as more truthful if it is easy to process.…
You repeat a false statement until you believe it.
The illusory truth effect describes the tendency to believe repeated information is more credible, a phenomenon first …
Frequent repetition turns a perceived fact into public truth.
The availability cascade explains how a belief gains plausibility through its self-reinforcing repetition in social an…
Your brain confuses ease of processing with actual truth.
The fluency heuristic leads people to believe that information is true simply because it is easy to understand or reca…
You hold onto opinions even after being disproven.
A 1975 study showed that once an initial belief is formed, it remains influential even after the evidence supporting i…
A rumor becomes truth if it is repeated enough.
The availability cascade is a self-reinforcing process in which an idea gains social momentum through the interaction …
A repeated claim eventually feels like a known truth.
A 2015 study found that even clearly false headlines are rated as more accurate simply because they have been seen bef…