5 checked facts

Truth

Everything on this site about truth — each one naming the study behind it.

Frequent repetition turns a perceived fact into public truth.
The availability cascade explains how a belief gains plausibility through its self-reinforcing repetition in social an…
Your brain confuses ease of processing with actual truth.
The fluency heuristic leads people to believe that information is true simply because it is easy to understand or reca…
You hold onto opinions even after being disproven.
A 1975 study showed that once an initial belief is formed, it remains influential even after the evidence supporting i…
A rumor becomes truth if it is repeated enough.
The availability cascade is a self-reinforcing process in which an idea gains social momentum through the interaction …
A repeated claim eventually feels like a known truth.
A 2015 study found that even clearly false headlines are rated as more accurate simply because they have been seen bef…