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social dynamics
Frequent repetition turns a perceived fact into public truth.
The availability cascade explains how a belief gains plausibility through its self-reinforcing repetition in social and media circles.
Research indicates that when a claim is repeated across many channels, it shifts from an individual opinion to a collective fact, regardless of the original supporting evidence.
Social truth is often just the loudest argument heard most frequently.
Where this comes from
- Study
- Kuran & Sunstein, 1999
- What the check found
- The definition is accurate to the Kuran & Sunstein (1999) paper. The claim correctly identifies the core mechanism of the social phenomenon described in the seminal research.
- Confidence
- Well replicated
Related
One of these every day, and every one names the study it came from. When a finding is contested, it says so.