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Trust
Everything on this site about trust — each one naming the study behind it.
- People who feel warm coffee view strangers as friendlier.A 2008 study by Williams and Bargh suggested that holding a hot beverage increases the perception of a stranger's warm…
- Shared suffering increases cooperation more than shared rewards do.Groups that endure an unpleasant experience together develop stronger bonds than groups that experience a neutral acti…
- You are more likely to trust a stranger if they share your birthday.Implicit egotism is a controversial hypothesis proposing a subconscious preference for self-associated stimuli, but it…