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trust
You trust people with easier names more than others.
A 2012 study demonstrated that names easy to pronounce are judged as more trustworthy.
Ease of processing translates into a feeling of familiarity. You interpret this psychological fluency as a signal of safety and truthfulness, while harder names trigger subtle hesitation.
You are biased against people whose names require effort to say.
Where this comes from
- Study
- Laham et al., 2012, Journal of Experimental Social Psychology
- What the check found
- The study 'The name-pronunciation effect: Why easier to pronounce names are more trustworthy' by Laham, Koval, and Alter was published in the 2012 Journal of Experimental Social Psychology.
- Confidence
- Well replicated
Related
One of these every day, and every one names the study it came from. When a finding is contested, it says so.