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Regret
Everything on this site about regret — each one naming the study behind it.
- You feel worse because you imagined a better outcome.A 1997 review article by Neal Roese synthesizes the established connection between upward counterfactuals and regret, …
- You are more troubled by almost winning than losing.Counterfactual thinking explains why a bronze medalist is often happier than a silver medalist.…
- You feel more regret for things that nearly happened.Counterfactual thinking causes stronger emotional reactions to 'near misses' than to outcomes that were never possible…