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Reactance
Everything on this site about reactance — each one naming the study behind it.
- You feel an immediate desire for what is forbidden.Psychological reactance occurs when you perceive a threat to your freedom of choice.…
- You will choose the forbidden option just to feel free.Psychological reactance is the drive to reclaim your sense of autonomy when you feel a choice is being restricted.…
- Telling you not to do it makes it attractive.A 1977 study by Brehm and Weinraub found that restricting access to a toy increased its desirability to children.…