4 checked facts

Reactance

Everything on this site about reactance — each one naming the study behind it.

You want a thing more precisely because it is forbidden.
Research by Jack Brehm in 1966 suggests that restricting your freedom to choose leads to a sudden increase in the perc…
You feel an immediate desire for what is forbidden.
Psychological reactance occurs when you perceive a threat to your freedom of choice.…
You will choose the forbidden option just to feel free.
Psychological reactance is the drive to reclaim your sense of autonomy when you feel a choice is being restricted.…
Telling you not to do it makes it attractive.
A 1977 study by Brehm and Weinraub found that restricting access to a toy increased its desirability to children.…