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Economics
Everything on this site about economics — each one naming the study behind it.
- Losing ten dollars feels worse than winning ten feels.Kahneman and Tversky's 1992 paper established that the pain of losing is approximately 2.25 times more powerful than t…
- You choose the middle option to avoid extremes.A third, inferior option can make the other choices more attractive.…
- You value items more just because they are rare.A 1975 study showed that participants rated cookies as more desirable when they were presented in a nearly empty jar.…
- You value your possessions simply because you own them.People demand more money to give up an item than they would have paid to acquire it.…
- You value a small reward today over a larger one.Hyperbolic discounting is the tendency for people to choose smaller, immediate rewards over larger, later rewards as t…
- You value the things you own more than identical objects.The mere ownership effect demonstrates that merely possessing an item increases its perceived value significantly.…
- You value your possessions more than they are worth.People demand a higher price to sell an item they own than they would pay to acquire that exact same item.…
- You continue losing ventures because of the investment already made.A 1985 study found that people are more likely to continue investing in a failing project if they have already committ…