3 checked facts

Choice blindness

Everything on this site about choice blindness — each one naming the study behind it.

You will invent reasons for a choice you never made.
In a 2005 experiment, participants provided confabulated explanations in approximately 82% of the trials where they fa…
You would not notice if your life changed suddenly.
A 2005 experiment demonstrated that people fail to identify when their expressed preferences are switched by an experi…
You can be convinced you chose the rejected option.
In a 2005 study, 75% of participants failed to notice when researchers swapped their preferred photograph for the one …