← all facts
framing effect
Your choice changes based on how the risk is framed.
The framing effect, as demonstrated by Tversky and Kahneman (1981), shows that people react to choices differently depending on whether they are presented as gains or losses.
The '90% survival rate vs. 10% mortality rate' surgery example is more accurately attributed to McNeil et al. (1982), while Tversky and Kahneman's 1981 paper focused on the 'Asian Disease' scenario.
You are not choosing the option; you are choosing the narrative.
Where this comes from
- Study
- Tversky and Kahneman, 1981
- What the check found
- The framing effect definition is correct, but the cited surgery example originates from a 1982 paper by McNeil et al., not the 1981 Tversky and Kahneman paper.
- Confidence
- Solid, with limits
Related
One of these every day, and every one names the study it came from. When a finding is contested, it says so.