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emotion
Your brain weighs bad experiences more than good ones.
Negative stimuli elicit stronger physiological and psychological responses than positive stimuli.
Across studies in social, emotional, and cognitive domains, the negative has consistently more impact than the positive. Research indicates that the brain devotes more neural activity to processing negative feedback and threats to ensure survival. You feel the sting of a failure more sharply than the reward of an equivalent success.
You are optimized for survival, not for feeling good.
Where this comes from
- Study
- Rozin and Royzman, 2001
- What the check found
- Rozin and Royzman (2001) is the seminal paper identifying this bias. The quote is taken directly from their abstract.
- Confidence
- Well replicated
Related
One of these every day, and every one names the study it came from. When a finding is contested, it says so.