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motivation
You work harder as you approach a finish line.
The 2006 study by Kivetz, Urminsky, and Zheng demonstrated that providing artificial, or 'illusionary,' progress toward a goal accelerates the rate of goal achievement.
Kivetz, Urminsky, and Zheng (2006) expanded upon the well-established goal gradient effect (originally identified by Clark Hull in 1932) to explore how perceived proximity influences consumer behavior in rewards programs.
Your effort is a function of the distance remaining, not the work already done.
Where this comes from
- Study
- Kivetz, Urminsky, and Zheng (2006)
- What the check found
- The 2006 study uses the goal gradient effect as a theoretical framework to study 'illusionary progress,' but it is not the source of the effect itself.
- Confidence
- Solid, with limits
Related
One of these every day, and every one names the study it came from. When a finding is contested, it says so.