Oddly Wired
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memory

You vividly remember events that never happened.

In a 1995 study, 25% of participants formed false memories of being lost in a shopping mall after being prompted with a narrative.

The human memory is reconstructive rather than a recording device. When you recall an event, your brain integrates new information and suggestions, overwriting the original storage.

Your personal history is a constant revision.

Where this comes from

Study
Elizabeth Loftus, 'The formation of false memories', 1995
What the check found
The study by Loftus and Pickrell (1995) is correctly cited as identifying the 25% false memory rate, though researchers caution against generalizing these findings to trauma.
Confidence
Well replicated

Related

One of these every day, and every one names the study it came from. When a finding is contested, it says so.