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value
You value things more if you helped make them.
The IKEA effect demonstrates that personal labor increases the perceived value of an object, provided that the labor results in the successful completion of the task.
The effect is contingent on completion and does not apply regardless of the quality or success of the result.
You fall in love with your own exertion.
Where this comes from
- Study
- Norton, Mochon, and Ariely, 2011
- What the check found
- The IKEA effect requires successful completion of the labor to manifest. The original study specifically notes that the effect vanishes when the labor fails to yield a finished, functional product.
- Confidence
- Solid, with limits
Related
One of these every day, and every one names the study it came from. When a finding is contested, it says so.