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value
You value things more if you had to work for them.
Increased involvement in the construction of an object leads to a higher subjective appraisal of its worth.
The 2012 Norton et al. study focused on participants assembling products such as IKEA boxes, LEGO sets, and origami, not navigating a complex puzzle to acquire information.
You convince yourself that what you suffered for is worth more.
Where this comes from
- Study
- Norton et al., 2012, Journal of Consumer Psychology
- What the check found
- The IKEA effect (Norton et al., 2012) is real, but the claim incorrectly describes the study as being about puzzle-solving for information rather than product assembly.
- Confidence
- Solid, with limits
Related
One of these every day, and every one names the study it came from. When a finding is contested, it says so.