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media
You think media influences others, but not you.
People consistently perceive mass media as having a greater effect on others than on themselves.
A 1983 study showed that respondents believed advertisements and political propaganda impacted the general population significantly more than they influenced their own personal opinions.
You are the last person to notice your own persuasion.
Where this comes from
- Study
- Third-person effect, Davison, 1983
- What the check found
- The third-person effect is a foundational and widely replicated concept in media psychology, formally introduced by W. Phillips Davison in his 1983 study.
- Confidence
- Well replicated
Related
One of these every day, and every one names the study it came from. When a finding is contested, it says so.