narrative

You remember stories better than raw information.

A 1969 study by Bower and Clark showed that readers remembered information significantly better when it was framed as a narrative.

The study was published in 1969, not 1980.

Your memory is not a database but a library of narratives.

Where this comes from

Study: Bower and Clark (1980)
What the check found: The claim correctly identifies the authors but misattributes the year of the study. The effect is well-documented in psychology but the specific 1980 date is incorrect.
Confidence: Solid, with limits

One of these every day, and every one names the study it came from. When a finding is contested, it says so.