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memory
You remember information better when it relates to you.
A 1977 study showed that participants recalled adjectives much better when asked if they described themselves.
Information processed in relation to the self creates stronger cognitive connections than information processed based on structure or sound. When a topic is personal, your memory creates a bridge that is difficult to ignore.
You are the primary filter for everything you choose to store.
Where this comes from
- Study
- Rogers, Kuiper, and Kirker, 1977
- What the check found
- The study by Rogers, Kuiper, and Kirker (1977) is a seminal paper that established the 'self-reference effect.' The claim accurately describes the core finding of the experiment.
- Confidence
- Solid, with limits
Related
One of these every day, and every one names the study it came from. When a finding is contested, it says so.