Oddly Wired
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memory

You remember details better if they concern your own personality.

The self-reference effect demonstrates that information encoded in relation to the self is often recalled more effectively than information processed through structural or semantic tasks.

Replace 'ensures' with 'typically facilitates' and remove the claim that it is the 'most effective anchor' in existence.

You are the most interesting subject your brain ever studies.

Where this comes from

Study
Rogers, Kuiper, & Kirker, 1977
What the check found
Rogers et al. (1977) established the self-reference effect, but the claim exaggerates the phenomenon with superlative language not supported by the nuance of the original experimental findings.
Confidence
Solid, with limits
memoryself-referencecognitive psychology

Related

One of these every day, and every one names the study it came from. When a finding is contested, it says so.