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psychology
You react differently to the same information framed differently.
The framing effect, where choice is influenced by whether information is presented as gains or losses, was famously explored by Tversky and Kahneman in 1981 using the 'Asian disease' scenario (600 lives) rather than a 90%/10% percentage model.
The 90% survival versus 10% mortality framing example is frequently associated with the 1982 study by McNeil, Pauker, Sox, and Tversky regarding the elicitation of preferences for alternative medical therapies.
You respond to the presentation, not just the logic.
Where this comes from
- Study
- Tversky and Kahneman, 1981
- What the check found
- While the framing effect is a well-established psychological phenomenon described by Tversky and Kahneman, the specific example and statistics provided are often misattributed to their 1981 study.
- Confidence
- Solid, with limits
Related
One of these every day, and every one names the study it came from. When a finding is contested, it says so.