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behavior
You rate an object higher because you built it.
The IKEA effect suggests that individuals place a disproportionately high value on products they partially created.
In studies, participants valued their own self-assembled furniture as highly as professional items. This occurs because the labor invested increases your emotional attachment to the output, regardless of the objective quality. You value the 'self' that you invested into the object.
Your work creates its own worth in your eyes.
Where this comes from
- Study
- Norton, Mochon, and Ariely, 2012, Journal of Consumer Psychology
- What the check found
- The paper and the effect are well-documented in behavioral economics. The claim accurately reflects the primary findings of the 2012 Norton, Mochon, and Ariely study.
- Confidence
- Well replicated
Related
One of these every day, and every one names the study it came from. When a finding is contested, it says so.