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decision making
You misremember why you chose what you chose.
Once a decision is made, you unconsciously amplify the positive aspects of your choice and ignore its downsides.
This bias ensures your self-image remains consistent with your actions. Research shows that people rewrite their past preferences to align with the options they eventually picked.
You justify your past self to keep your current self comfortable.
Where this comes from
- Study
- Mather, Shafir, and Johnson (2000)
- What the check found
- The cited study (Mather, Shafir, & Johnson, 2000) specifically examines how people misremember the features of choices they have made to make the chosen option seem superior to the rejected one.
- Confidence
- Well replicated
Related
One of these every day, and every one names the study it came from. When a finding is contested, it says so.