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social identity
You feel more successful when your group achieves a win.
Basking in reflected glory is the psychological attempt to maintain self-esteem by aligning yourself with successful others.
Researchers observed that university students were more likely to wear school-branded apparel on campus the Monday after their football team won a game. They also used the pronoun 'we' to describe the team's success but 'they' to describe the team's losses.
You use other people's achievements to bolster your own identity.
Where this comes from
- Study
- Cialdini et al. (1976)
- What the check found
- The definition provided is standard in social psychology, and the 1976 Cialdini et al. field studies are the foundational research for the concept of BIRGing.
- Confidence
- Well replicated
Related
One of these every day, and every one names the study it came from. When a finding is contested, it says so.